Revolutionizing Healthy Aging with a Focus on Cellular Health
The focus on healthspan over lifespan is transforming the healthy aging landscape, with consumers taking a proactive and holistic approach to their golden years. This evolution in behavior is driving demand for innovative products that support physical, mental, and cellular health. The SupplySide Supplement Journal Product Development Guide delves into the latest trends and strategies, offering brands a roadmap to thrive in this growing market, which is expected to expand by 8.5% by 2027. With a shift from “anti-aging” to “healthy aging,” today’s products appeal to multigenerational consumers, from Boomers to Gen Z, who seek solutions that promote long-term well-being.